Daniella Gray Daniella Gray

You Don’t Need to Do It All Alone —Strategic Support Starts Here

Entrepreneurship is full of possibility, but also pressure. Between daily decisions, long-term goals, and unexpected challenges, it’s easy to lose clarity and momentum. The good news? You don’t have to do it all on your own.

At Colbin Consulting, we specialize in helping founders and small business owners move forward—intentionally, strategically, and with support that actually fits.

We’ve restructured our services to meet a wide range of needs, from focused problem-solving to long-term transformation.

Our Updated Services at a Glance

Coaching Packages
Work one-on-one through targeted 5-session packs, momentum-focused 10-session plans, or deep-dive 20-session transformations. Each package includes flexible scheduling and interest-free payment options to meet you where you are.

Spot Check
For quick clarity, our Spot Check service offers a focused audit and expert feedback delivered within 48–72 hours—ideal for tackling one specific challenge without the commitment of ongoing sessions.

Group Coaching Pods
Prefer a collaborative approach? Our small group pods create space for growth through shared accountability, expert moderation, and structured strategy sessions—offered in both Starter and Momentum tracks.

Let's Find the Right Fit

No matter your stage, our first step is always the same: a complimentary discovery call. It’s your opportunity to ask questions, share your goals, and receive honest guidance on how to move forward.

You bring the vision—we’ll bring the structure to help you achieve it.

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Daniella Gray Daniella Gray

Ready to Grow? Here’s How We’re Helping Founders Move Forward with Clarity

Running a business can feel like navigating a maze—exciting, but also overwhelming. Whether you're launching a new idea, scaling up, or pivoting from a path that no longer works, one thing is clear: sustainable growth requires the right support.

That’s where Colbin Consulting comes in.

We’ve refined our services to meet business owners exactly where they are. Whether you're just starting or ready to level up, our offerings are built for real-world momentum, not fluff.

What’s New

One-on-One Coaching Packages
Flexible, personalized coaching designed around your specific goals. Choose from 5, 10, or 20-session packages. Each includes structured guidance, built-in accountability, and interest-free payment options.

Spot Check Audit
If you're facing a single challenge and need fast, expert insight, this laser-focused business audit is for you. Submit a short form, and receive a deep analysis, recorded feedback, and clear next steps—all within 48 to 72 hours.

Group Coaching Pods
Growth thrives in the right environment. Our Momentum and Starter Pods are small-group coaching experiences designed for either early-stage founders or established business owners looking to scale. Each session combines expert moderation, peer accountability, and real-time strategy.

Not Sure Where to Start?

That’s exactly why we offer a complimentary discovery call. It’s a pressure-free space to talk through where you are, where you want to be, and how we can help you get there.

If you’re ready to move forward with clarity and confidence, we’re here to support you every step of the way.

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Shana Colbin Shana Colbin

JUST START

It all begins with an idea.

Over the past 30 years, I’ve started many businesses. Some failed. Some were so small they barely paid the bills before I moved on. There are countless ways to begin your business journey, but all successful founders have one thing in common: they just started.

If your business is self-funded—or running on a credit card—do you need a business plan or pitch deck? A business plan, maybe. A pitch deck? Not really. (Unless you’re eventually seeking investors.)

Here’s a list of businesses I started—none had a pitch deck or formal business plan:

  • Betty Blue Boutique on Wheels (mobile boutique at college campuses)

  • Selections by Shana Colbin (independent jewelry/accessory wholesale rep)

  • Shanamanna (health food vending machines)

  • Kismet (women’s boutique—up to three locations at once, 5 total)

  • True (women’s boutique—two locations)

  • Luna and Jasper (gift shop, later rebranded from one of the boutiques)

  • Kailashan Enterprises (real estate, with my sister)

  • Colbin Consulting (small business consulting)

A pitch deck is great if you’re putting someone else’s money to work. But my philosophy? Let the business lead you. I’ve always learned by doing. Here’s why I skipped the traditional route:

  • Less time planning, more time doing. I’ve watched friends spend years planning only to burn out before ever launching. You won’t know if your business will work—or if it’s even the one you want—until you try it.

  • Start small. Really small. Use free tools. Design a logo on Canva. Build a website with templates. Post to social and ask friends to share. These small steps are bricks—and before you know it, you’ve built a house.

  • Your business teaches you. When I launched Betty Blue, I sold clothing from my sister’s Bali imports to college students. Then I tried selling at holiday markets like Junior League—different clientele, different response. That’s how I learned to identify my demographic. Trial and error is the best teacher.

So, if you’ve got a business idea that keeps you up at night? Start experimenting. Make a prototype. Offer your service for free in exchange for feedback. Bounce the idea around. Be willing to pivot. Just start.

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